I really do love my country. So it was an honour to help sell it to the world. Locals Know was an opportunity to convince Canadians to explore their own country that ended up being considered one of the top tourism campaigns of all time by Forbes magazine. Found In Canada was a campaign that used real Canadians’ social media posts to tell unexpected stories about our diverse country.
I spent just under a year as creative director of the lululemon brand. We created the majority of the brand communications in house and worked with great ad agencies to fill in the gaps. The April Fools campaign was definitely the most fun piece of work we created.
While working as creative director at Blast Radius I worked with Nike on the Jordan brand. During my time on the account we won 2 Cyber Lions for our work on the Air Jordan shoe release and created some inspiring documentaries about how basketball helps people around the world rise above their personal challenges.
While working with Starbucks we had a crazy idea. Create a digital scavenger hunt that could run through the entire internet. Surprisingly, the client said yes and then upped the ante by giving us Lady Gaga to work with. Yes, this was a fun one.
I worked with the adidas Future Team to create the ALL DAY Fitness App. By focusing on mindset, movement, nutrition and rest we built an app that helps athletes improve their wholistic health and in the process their overall athletic ability.
My role was the creation of a distinct voice for the app that resonated with the adidas audience and stayed true to the brand. Then I ensured the voice flowed consistently through the full experience.
Drinking milk can be a tough sell for a young audience. Working with BC Dairy I was part of 2 different campaigns that got teens thinking about milk in fun ways that they can relate to
